Friday, March 28, 2014

Finding the “RIGHT” Realtor®! Part 2

In Part 1 of this series, we covered the first 3 questions you want to ask when interviewing a Realtor® to work with.  Here are the next 3:

Question # 4:  Do you have a written marketing plan, and what are the key components of the plan?

Obviously, this question applies more to sellers than buyers.  The marketing plan needs to be extensive – If the plan doesn’t involve more than a sign in the yard and a classified ad, you might want to keep looking!

Be sure to take a look at some of their marketing samples, as well. Internet marketing is HUGE these days, so having a techno-savvy agent with some groovy photo gadgets and gizmos that can make your listing pop is important!  The key is consistent exposure in a variety of marketing arenas.

Question #5:  Can you provide me with client references and/or testimonials?

When an agent has a majority of their clients coming from repeat and referred business, you can be pretty sure they have a lot of satisfied people out there!  If they get a little shifty in their seat, and start babbling or changing the subject, you might consider this a red flag!  The agent should be able to provide you with a list of satisfied people that will sing their praises---you don’t want them to have to brag on themselves.

Question #6:  Do you have a team of professionals you can refer me to?

Your agent should have a high-caliber team of professionals that include a: good mortgage lender, home inspector, pest control inspector, licensed contractor, home stager, professional organizer, moving company and a real estate attorney.  They should have these numbers at the ready for you to call upon, and you will want to interview them, as well.  Keep in mind, if the referral is to their cousin Anthony that runs a little “financing company” from a little office in his restaurant in Florida, or that it is their brother Paul that came up with this really cool potion that “kills bugs dead” but is so strong they can’t get anyone to market the stuff, (and yes, these are true examples I have encountered over the years) you might want to keep looking!  And when you interview these professionals, if you hear the word “DUCT TAPE”, if it is anyone other than the moving company, keep looking!

So there are your next 3 questions.  As I mentioned before, if you are ready to make a move, either to buy or sell real estate, email me at or give me a call at 478-973-2684. I would love to meet with you!
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1 comment:

  1. Thanks! I never thought of asking those question to a Realtor. I'll add them next time. The word DUCK TAPE looks new to me but I think it will help me in finding a reliable moving company in toronto.