Finding the “RIGHT” Realtor®! Part 3

We have covered the first 6 questions to ask when hiring a Realtor®, here are the next 3:

 

Question #7:  How Many People Do You Talk to About Real Estate Every Day?

This question will help you gauge the agent’s amount of focus and motivation.  Agents should be prospecting for buyers and sellers, all day, every day.  This can be anywhere from making phone calls to past clients, networking with other agents at Agent Open houses, public open houses, giving public educational presentations, talking to the person in the chair next to them getting a pedicure…(Who just so happens to be there with all the bridesmaids in her wedding party…. Ahem….Newlywed?  May need a new house?  And the bridesmaids getting their toes done, too?  Pass your cards out to the whole bunch!) If an agent isn’t talking to at least 40-50 people every day about real estate, they may not be as proactive as you need them to be.

Question #8: Who Pays for Advertising Your Services Or Homes For Sale?

Don’t worry about asking this question for fear that it is none of your business.  Since marketing your property is included as part of the real estate fees and it is one of the primary responsibilities of the agent, you need to know what it is you are paying for.  Marketing is a huge part of an agent’s overall operating expenses, so it is appropriate to ask how much and how they are spending their marketing dollars.  I would also ask if they have determined what types of marketing works and what doesn’t? Is placing a $50 classified ad in the Sunday paper really effective, or is there a better way that produces more results?  And while you are at it, ask them WHO does their marketing?  Do they write their own ads?  Do they have an in-house marketing department?  Or do they have a combo of marketing partners?

Question #9: Will You Personally Handle Contract Negotiations?

How confident is your agent?  Do you think they are aggressive enough to go to bat for you to negotiate the best deal, and work on your behalf?  I recently had a client that came to me from another agent because they didn’t think the agent was working in their best interest---they felt like they were working more for the other side.  You have to have an agent that is dedicated to making YOU the top priority, and getting what is best for you.  Did you ever see the movie, “Jerry McGuire”?  Once Jerry got focused, dedicated and passionate about his client, (after his client screamed at him to, “SHOW ME THE MONEY!”), they became a winning success!  You want an agent who has excellent negotiation skills, who is committed to your best interest. 

If you are ready to sit down and talk strategy and success, give me a call!  I can be reached at 478-973-2684, or you can email me at: jpugh@goldenkeyrealty.net.

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