Today we cover the
final three questions to ask when interviewing a real estate agent:Question #10: What percentage of your business comes by referral and how much is repeat?
This is the million dollar question! Competent, well-known agents get a large portion of their business from satisfied clients and people in their sphere of influence. If an agent gets less than 25% of their new business through referrals it may be due to their quality of service (or lack thereof), their lack of marketing expertise, or they don’t cultivate their own contacts from their sphere of influence, either personal or professional. If they aren’t cultivating their own contacts, they won’t be talking to many people about selling your property. When someone is completely satisfied and appreciative of your services, the highest compliment they can pay you is a referral.
Question #11: Do you have your own website (other than the broker website) and/or a blog?
Most agents have their own website, but many don’t have blogs. Get the web addresses for every site the agent markets their services and properties. Go visit these sites, and check out the content. Do you like what you see? Are the blog posts informative and fun? Are the marketing pictures and videos creative and of good quality? Is their content unique and contain timely news? If you type in the address of a currently listed property, how many sites does it pull up on, and does the listing look spectacular?
Lastly…..If you haven’t had the final, “Ah-ha! This is THE Realtor for me!” moment….
Question #12: Why should I hire you and not someone else? What makes you different from everyone else? Can you give me some examples?
If you still need to cover a few more details and specifics, most people want an agent that is:
Honest, of high ethical standard, hard-working, confident, personable, experienced with the local market, a creative thinker, readily available by phone, text or email, a good communicator, techno-savvy, an excellent negotiator, politely aggressive, results-oriented, prompt in returning calls, an excellent manager of time and tactful. (If you have an agent that bluntly tells a potential client from his/her sphere of influence, "You need to hire me as your real estate agent because you need a house, and I need cash...", you might want to consider asking a few more questions!
If you are ready to hire a Realtor that has all these characteristics and qualities, I can refer you to some happy clients that will refer you to me! Or you can just give me a call and we can sit down and get to know each other! I can be reached by phone/text at 478-973-2684 or by email at jpugh@goldenkeyrealty.net. And if you want to do a little pre-appointment homework/research to answer question #11, check out my sites on Facebook, LinkedIn, Twitter, Active Rain, my website, YouTube, Pinterest…..
My website: http://www.
Facebook: http://www.facebook.com/
Facebook: http://www.facebook.com/
My blog: http://www.
Twitter: http://www.twitter.com/
LinkedIn: http://www.linkedin.com/in/
Pinterest: http://www.pinterest.com/
YouTube: https://www.youtube.com/user/
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