Hit the Road, Jack!

Factor Number 8:  Get Out of There!

Get out of the office and get busy networking!  Every person you encounter throughout the day could be a potential client or know someone that could use your product or send your way.  Before you get started, though....Before you leave your house in the morning....Before you leave your office.....What do you need to have, either in your pocket, briefcase, purse or car?  BUSINESS CARDS!!!!!  DON'T leave home without these priceless pieces of art!

So, starting closest to "home", network with others in your industry.  This gives you an opportunity to talk about your product, which might work for one of their current clients.  (In the real estate industry, for example, we have Agent Open Houses to showcase our listings to agents from other firms.  If an agent has attended one of your events, your property will be top-of-mind for them should they have a suitable buyer. You want to market your product to someone that works with buyers.)

Networking is something you must do EVERY DAY, EVERY WHERE! It is just one way to "prospect". So where else can you network?

Attend social and community events.  It doesn't matter if they are business or personal.....just GO!  Dinner invitation?  RSVP with an enthusiastic: "YES"!  Ball game going on this weekend?  Grab a t-shirt with appropriate team colors and stick a stack of biz cards in with the sunscreen and sunflower seeds!  Chamber of Commerce Business After Hours or Speed Networking event?  These are no-brainers.....Networking is what these are MADE for!  GO!!!!  And make sure you have that magic stack of cards.  Non-profit event?  Maybe a 5k Mud-run? Put your cards in a plastic zip-top bag.  You never know when the conversation might turn to something related to your business when your hosing off the mud.

And how about running errands and waiting on the kids?  I have discussed my business at the salon with a guest in the next chair when she was talking to her stylist about a friend that was moving to the area.  Heck, we both had our heads covered in foils, roots getting processed, and nothing but a timer between us and a glam new "do".   So, we were definitely comfortable with each other from the start!  And how many hours of athletic, dance or music lessons and practice have you sat through?  When I am not working my business on my iPad while waiting, I have plenty of opportunity to ask a lot of questions of the other parents experiencing the same wait!  One of the moms I met through my son's baseball team last year is now a part of my creative "team", making holiday decorations for my December listings!

So how is anyone going to get to know who you are if you never go anywhere and/or you never tell them what you do?  Social events, community events, business meetings, running errands....... Always keep your business cards on hand to give out no matter where you go!

And of course there is always the "accidental" card drop......."Ma'am, I think you dropped something.  Here you go....Oh, you are a realtor?  My wife and I were just talking the other day......."

Now go grab a stack of those miracle marketers and hit the road, Jack!

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