Shake, Rattle and Roll!

Factor Number 7:  Getting back to basics.

In every industry, we have some basic "go-to" methods of generating business that we can always rely on, but who likes to stick to the basics?  Well, why not take the basics that work, keep them in your business plan, but shake them up a bit?  In my business, real estate Open Houses are a basic activity of the trade that have been around for YEARS!  If you ask agents whether they work or not, you will get the same answer:  Maybe, maybe not.  So why do them?

Because they get your product exposed.  They get YOU exposed.  They allow opportunity to meet new people.  They make your clients happy that you are promoting their property. And let's face it----they sometimes work.  I can track a lot of closings to an Open House as the initial point of contact.  And as an added benefit, I can say that I have met some amazing people at these events that are now very close friends that started out as clients!

But as a basic activity of your business plan, do you just slap an ad in the Sunday paper and stick a directional sign in the yard with a few balloons and grab a book to read while you are there?  Why not take the time to prepare for the event, and make it worth attending?  Give some serious thought to what you can do to advertise it better and make it an event your customers won't want to miss!  I personally like to celebrate as the host of a fun, Sunday afternoon Open House Party with balloons, refreshments and music!

So what are some basics of your industry, and how can you shake it up and make it rock?!?

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