iPods and iPads and iPhones, Oh My!

Factor Number 9:  Keep constant internet presence, but make it count.

The internet is a jackpot of information for those who are in search of answers.  It is the first place people go to research anything:  houses, community info, homework assignments, how-to and DIY projects, vacation destinations, product comparisons, school info, professional service providers,  identifying the unknown......the list obviously goes on and on!  The internet is critically important to any business, but you have to learn how to use it, and to use it wisely.  And of course, you don't have to be sitting at your desk in front of a computer to access the internet.  I don't know of many people that don't have an iPhone, an iPad or a laptop, but the devices you use should coordinate and work with each other in order to make your technology use timely, smooth and efficient.

Interenet presence can be through your company website, your personal business website, Facebook, Twitter, LinkedIn, YouTube, etc.  If you are unfamiliar with media and technology, I would recommend you take some classes to get up-to-date.  Technology is here to stay, and it is developing and changing at a rapid pace, so you need to stay current and in-the-know.  By this I mean, taking one class doesn't make you techno-savvy for life----you will need updates and refresher courses over the years.

Social media is just one form of internet information distribution that can be a great resource for potential customers and clients.  I have found some excellent resources on Facebook that help me to improve, expand and simplify my business.  However, in going through Facebook posts looking for relevant information, you sometimes have to weed through a lot of irrelevance to find the posts that can be helpful or of value to you and/or your needs.  Social media can provide a wealth of information, serve as a marketing platform for your industry, provide a forum to easily share and network with friends, family and other professionals, but it can sometimes be a challenge to find the great info that is embedded in the feed.  Make your content interesting and your business easy to access.

Make your posts count!

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