We’ve Only Just Begun!

Factor Number 10:  Stay in Touch!

This is one of the easiest things to do, yet one of the most often neglected business practices.  To begin with, you should have an accurate, up-to-date database.  But are you using it?  Your database is an excellent reference tool for staying in touch with your customers and clients on a regular basis.  Contacting folks in your database can either be with a face-to-face visit, delivering a small gift, sending something in the mail, an email, a phone call, or whatever you think would be most appreciated.  I contact my folks in various, client-specific ways, depending on what I know about them: their interests, their families, their jobs, their plans, etc.  But whatever you do, make sure you do it at least four times a year, per person! 

I was on the receiving end the other day, when I got an email from a contact that has been in my database for years.  Knowing that I am a baseball mom, and that my son’s baseball games will soon be starting, she sent me an email with a picture of some really cute baseball flip-flops.  Her message said:  “Every time I see these, I think of you!”  Well, I can tell you, that made my day!  Knowing that something reminded her of me, and she took the time to share it with me, really made me feel good!

Relationships with customers and clients shouldn’t end when the ink dries on the paperwork. Remember the words of The Carpenters?  “We’ve only just begun!”

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